D&AD NEW BLOOD 2021 GREY POUPON – 893 DESIGN

D&AD New Blood 2021 - Grey Poupon

A group project refreshing Grey Poupon’s brand to attract an affluent millennial market.

Stefan Okopskyj (Digital Design)

Long Dang (Branding)

Julians Jurevics (PackagingDesign)

Eleanor Wilson (Experience Design)

We created the concept of ‘transporting’ customers to France via Grey Poupon, portraying the mustard as a portal to quaint cafes via social media and food vans. The campaign pitch and brand guideline was submitted to D&AD for the New Blood Award.

Brand Guidelines